LIFT – Film Tourism Gathering Alcalá de Henares 2026 It is a project created with the aim of positioning Alcalá de Henares and, with it, the Region of Madrid as a benchmark in film tourism, connecting the audiovisual industry, territorial promotion, and the development of tourism experiences linked to cinema and TV series. The program includes various actions between November 5 and 9, 2026, including workshops on film routes, professional meetings, a FAM Trip for location scouts, specialized podcasts, and an exhibition dedicated to audiovisual locations in the Region of Madrid. The goal is to generate new collaboration opportunities among public administrations, the tourism sector, and the audiovisual industry, as well as to highlight the potential of film tourism as a tool for territorial development.
Thursday, November 5, 2026 Workshop: Development of film and series routes through Alcalá de Henares Location: Casa de la Entrevista (Knowledge Cabinet 1st floor) Time: 10:00h By invitation only Collaborative workshop for the design and development of tourist routes inspired by movies and series filmed in Alcalá de Henares. The activity will feature the participation of companies specialized in tourist visits and guides from the University of Alcalá, with the goal of creating innovative cultural experiences capable of connecting heritage, audiovisual narrative, and experiential tourism. Among the objectives of the workshop, the following stand out:
Identification of iconic locations.
Design of thematic itineraries.
Integration of digital tools and immersive narratives.
Creation of experiences aimed at both domestic and international visitors.
Friday, November 6, 2026 LOC Training: Meeting with the Forestry Conservation Area of the Region of Madrid Location: Casa de la Entrevista (Ground floor auditorium) Time: 16:00h Open to the general public until full capacity is reached
LOC TRAINING: Working meeting with the Forestry Conservation Area to learn about the procedures and requirements applicable to filming in natural and forest spaces. The necessary powers and authorizations required to use these spaces as audiovisual locations will be addressed.
The session will help identify potential locations and analyze their access, conservation, and use conditions. Likewise, avenues for collaboration between the administration and the audiovisual sector will be studied. The objective is to facilitate and streamline the management of future productions in the territory.
Exhibition: Madrid para rodar Inauguration Location: Antiguo Hospital Santa María La Rica (Antonio López Room) Time: 18h Open to the general public until full capacity is reached Madrid para llevar is an artistic and audiovisual project created by illustrator and muralist Sara Velázquez and screenwriter and director Daniel Utrilla that tells the history of Madrid through illustrations and short videos shared on Instagram. With over 53,000 followers, the project has connected with the public thanks to a fresh, direct, and humorous way of spreading the city's heritage, legends, and cultural memory. Starting from its strong cinephile imagery, “Madrid para rodar” proposes an exhibition designed specifically for the occasion, focused on the most iconic audiovisual locations in the Region of Madrid. Through large-format graphic pieces created for the occasion by Sara Velázquez, whose mural work is present in numerous European cities, accompanied by text, audio, or audiovisual materials, the exhibition will invite visitors to discover historic shoots, trivia, and anecdotes linked to different spaces in the region. The exhibition is designed as a modular, expandable, and traveling project, capable of adapting to different venues and territories. On this occasion, and as a starting point, the itinerary will focus on the city of Alcalá de Henares and its relationship with cinema and audiovisual productions. Likewise, each stop of the traveling exhibition may incorporate materials provided by Film Offices and local institutions, including behind-the-scenes photography, audiovisual archives, props, etc. As a complement to the exhibition, options such as a live site-specific temporary mural created during the exhibition period are being considered, as well as parallel activities linked to film tourism: talks, panel discussions, location routes, and audiovisual workshops. Overall, “Madrid para rodar” proposes an original and contemporary way to connect heritage, tourism, and film memory through illustration and cultural outreach.
https://www.instagram.com/madridparallevar/https://www.instagram.com/savelga/
Monday, November 9, 2026 Podcast: Filming in… experiences Location: Casa de la Entrevista (Ground floor auditorium) Time: From 18:00h
Video presentation. Welcome Mr. Dixon: Making of Filming The Walking Dead: Daryl Dixon, Season 4 in Alcalá de Henares
Creating places: Space for conversation and gathering hosted by the Alcalá Film Office with professionals dedicated to audiovisual location scouting and art direction for shoots. Participants: Bárbara Soler, art director, and Mario Santa Cruz, location manager of The Walking Dead: Daryl Dixon, with the collaboration of AEDAA and ALOMAD The goal is to create a space for conversation among location scouts, producers, institutions, and students, bringing the work of location scouting and fictional world-building closer to the public and highlighting the cinematic potential of Alcalá de Henares. Open to the general public until full capacity is reached
LOC TRAINING: Working meeting with the Forestry Conservation Area to learn about the procedures and requirements applicable to filming in natural and forest spaces. The necessary powers and authorizations required to use these spaces as audiovisual locations will be addressed.
The session will help identify potential locations and analyze their access, conservation, and use conditions. Likewise, avenues for collaboration between the administration and the audiovisual sector will be studied. The objective is to facilitate and streamline the management of future productions in the territory.
Exhibition: Madrid para rodar Inauguration Location: Antiguo Hospital Santa María La Rica (Antonio López Room) Time: 18h
Open to the general public until full capacity is reached Madrid para llevar is an artistic and audiovisual project created by illustrator and muralist Sara Velázquez and screenwriter and director Daniel Utrilla that tells the history of Madrid through illustrations and short videos shared on Instagram. With over 53,000 followers, the project has connected with the public thanks to a fresh, direct, and humorous way of spreading the city's heritage, legends, and cultural memory. Starting from its strong cinephile imagery, “Madrid para rodar” proposes an exhibition designed specifically for the occasion, focused on the most iconic audiovisual locations in the Region of Madrid. Through large-format graphic pieces created for the occasion by Sara Velázquez, whose mural work is present in numerous European cities, accompanied by text, audio, or audiovisual materials, the exhibition will invite visitors to discover historic shoots, trivia, and anecdotes linked to different spaces in the region. The exhibition is designed as a modular, expandable, and traveling project, capable of adapting to different venues and territories. On this occasion, and as a starting point, the itinerary will focus on the city of Alcalá de Henares and its relationship with cinema and audiovisual productions. Likewise, each stop of the traveling exhibition may incorporate materials provided by Film Offices and local institutions, including behind-the-scenes photography, audiovisual archives, props, etc. As a complement to the exhibition, options such as a live site-specific temporary mural created during the exhibition period are being considered, as well as parallel activities linked to film tourism: talks, panel discussions, location routes, and audiovisual workshops. Overall, “Madrid para rodar” proposes an original and contemporary way to connect heritage, tourism, and film memory through illustration and cultural outreach.
https://www.instagram.com/madridparallevar/https://www.instagram.com/savelga/
Monday, November 9, 2026 Podcast: Filming in… film tourism Location: Casa de la Entrevista (Ground floor auditorium) Time: From 12:00h Open to the general public until full capacity is reached
Space for conversation and gathering hosted by the Alcalá Film Office with professionals dedicated to film tourism, analyzing the process of creating tourist experiences inspired by the audiovisual sector.
Cuéntame Alcalá Cuéntame Alcalá is a film tourism project that invites visitors to discover Alcalá de Henares through its film and television sets, connecting history, heritage, and audiovisual culture through routes, exhibitions, and experiences inspired by the longest-running television series in Spain.
Hoyo de Manzanares, a Movie Town 2026 A Movie Town, a cultural and tourist proposal that revives its historical connection with cinema. From May 19 to June 24, the municipality hosts exhibitions, guided routes, concerts, screenings, reenactments, and activities inspired by the Western universe. The podcast will address:
Narrative design.
Development of immersive experiences.
Relationship between heritage and fiction.
Institutional and citizen participation.
Tourist and cultural impact.
Route: Cuéntame Alcalá Meeting point: Casa de la Entrevista Time: 13:30h Open to the general public with registration until full capacity is reached The transmedia experience allows you to discover Alcalá de Henares from a different perspective: that of the real settings where numerous scenes of Cuéntame cómo pasó were filmed. Through this tour, you will be able to step into the spaces that brought to life the sets and daily life of the Alcántara family, connecting television fiction with a real city full of history.
Podcast: Filming in… experiences Location: Casa de la Entrevista (Ground floor auditorium) Time: From 18:00h Open to the general public until full capacity is reached
Video presentation: Welcome Mr. Dixon: Making of Filming The Walking Dead: Daryl Dixon, Season 4 in Alcalá de Henares Creating places Space for conversation and gathering hosted by the Alcalá Film Office with professionals dedicated to audiovisual location scouting and art direction for shoots. Participants: Bárbara Soler, art director, and Mario Santa Cruz, location manager of The Walking Dead: Daryl Dixon, with the collaboration of AEDAA and ALOMAD The goal is to create a space for conversation among location scouts, producers, institutions, and students, bringing the work of location scouting and fictional world-building closer to the public and highlighting the cinematic potential of Alcalá de Henares.
