Each episode is made to appear like a typical children's television program, consisting of singing and talking puppets similar to those of Sesame Street, but eventually takes a dark turn, usually involving gore. The series parodies children's television shows by ironically juxtaposing puppetry and musical songs against psychedelic content and disturbing imagery. Six episodes have been released, on the subjects of creativity, time, love, technology, healthy eating, and dreams.
Joseph 'Joe' Pelling is one of the creators of 'Don't Hug Me I'm Scared', along with Becky Sloan. Unlike Becky, not much is known of Joe, and he tends to leave the announcements to her.
Rebecca 'Becky' Sloan is one of the creators of 'Don't Hug Me I'm Scared', along with Joe Pelling. She is usually the one to reveal information about upcoming 'Don't Hug Me I'm Scared' videos. She creates the puppets and voices Sketchbook in the first 'Don't Hug Me I'm Scared'.